RasterPhotoshop
Executing frame-by-frame hand-drawn animation, generating packaging mockups, and designing short-form carousel distillations.
Brand designer working across identity, packaging, editorial and creative direction.
Design education that started with middle school Tumblr edits and Naruto AMVs.
Today, I'm a Florida-based brand designer pairing my internet fluency with my NYU psychology degree. Whether I'm creating personality-based brand identities or executing international editorial campaigns, my design is always built around how people think and react.
Tools
A decade of hands-on software experience, backed by three years of applying my technical skills directly to commercial and editorial workflows.
Raster
VectorIllustrator
Logo construction, dielines and production artwork that goes to print.
MotionAfter Effects
Building custom motion graphics, applying visual effects, and editing short-form video content for social distribution.
EditPremiere Pro
Assembly edits, lavalier sync and first cuts before a final mix.
ColorLightroom
Culling shoot deliveries and color correcting across editorial features.
InterfaceFigma
Web direction, layout systems and handoff for build.
VectorAffinity
Print-ready output and vector work outside the Adobe subscription.
Brand Design
The MELTDOWN
Client
Self-initiated
Category
Restaurant / F&B
Year
2025
Scope
Brand strategy, identity, packaging, storefront, merchandise, OOH, copy
An end-to-end brand world for a Miami grilled cheese shop in the Wynwood Art District, designed to feel as bold, indulgent and nostalgic as the food itself.
Anthony's Naturals
Client
Anthony's Naturals
Category
Health & Wellness / F&B
Year
2025
Scope
Brand strategy, identity design, packaging design, production & dielines, ecommerce design, copy
An identity, packaging system, and e-commerce presence for a single-ingredient superfood brand rooted in Ghanaian tradition.
Komorebi
Client
Self-initiated
Category
Tea / DTC
Year
2025
Scope
Brand strategy, identity design, packaging, brand extensions, digital direction, copy
An end-to-end brand identity for an artisanal tea brand rooted in mindfulness and Japanese tradition.
Nine Lives
Client
Self-initiated
Category
Bubble tea / F&B
Year
2025
Scope
Brand strategy, identity design, packaging, merchandise, art direction, copy
A brand identity and packaging system for a contemporary boba brand, created as an antithesis to a saturated market.
NOA
Client
Self-initiated
Category
Music / Artist Branding
Year
2026
Scope
Brand strategy, naming, art direction, packaging, merchandise, lyric booklet, web design
A self-initiated debut EP brand identity for NOA, a Ghanaian-American alt-pop artist, designed to read as accessible Western pop on the surface and as a Ghanaian pride catalyst underneath.
Seaflora Sanctuary
Client
Self-initiated
Category
Hospitality / Wellness
Year
2025
Scope
Brand strategy, identity design, packaging, signage, collateral, digital, copy
An end-to-end brand identity for a coastal retreat where restorative luxury meets ocean calm.
Butterfingers
Client
Self-initiated
Category
Candy / F&B
Year
2025
Scope
Identity, packaging, OOH concept
Sometimes a project starts just because you like the color of orange juice in a glass. That was the jumping-off point for Butterfingers, a just-for-fun packaging experiment turning food aesthetics into cosmetic branding. I designed the main nail lacquer box to mimic a wrapped stick of butter, and to expand the theme, I created a promotional assortment set called "The Breakfast Minis." I designed a miniature cereal box to hold the collection and created a conceptual mockup of a tabletop shoot to bring the morning meal concept together.
Select A Location
Drag to spin the globe. Tap Accra, London or Tokyo to see the campaigns produced in each city.
Drag to spin · tap a marker
Editorial &CreativeDirection
Five campaigns for BLACKSTAR Haus, produced across Accra, Tokyo and London. Concept, casting, styling direction and execution, from a love hotel in Atami, Japan to a feature shoot for a Ghanaian rapper.
VA Airways
Boarding pass · First class
From
TPA
Tampa, FL
To
ACC
Accra, Ghana
Passenger
V. Amoaku
Flight
VA 2026
Date
On request
Class
Global Editorial
Seat
01A
Gate
G7
VA Airways · Keep this stub
Passenger
V. Amoaku
Route
TPA → ACC
Class
Global Editorial
Seat
01A
Tokyo, Japan · 2026
Namichie
This cover feature for Ghanaian-Japanese artist Namichie was produced across three time zones. With me in Florida, a creative director in London, and a local crew shooting at a love hotel in Atami, Japan, we built the concept around her mixed heritage. We took visual cues from the film Sakuran and Oiran aesthetics, fusing them with Ghanaian culture, and if you search Namichie today, our photo is the first result you see.
Executive Production, Travel Coordination & Co-Creative Direction Valerie Amoaku
Creative Direction Efuwa Aikins
Photography Mia Sato O'Neal
Styling Indra Ito
Makeup KANAKO / BIANCO BIANCO
Accra, Ghana · 2026
Issue 002
The concept was a direct response to the hyper-masculine imagery common in Ghanaian media. We used gender-bending pieces to soften his image, but we didn't want to omit his masculinity. We wanted to show a softer, gentler and more artistic version of a male subject.
Executive Production & Creative Direction Valerie Amoaku
Styling & Co-Creative Direction Supreme Eleblu
Photography Emily Brownett
London, UK · 2026
Efuwa Aikins
We found Efuwa Aikins through the Dazed 100. For this feature, the art direction was straightforward. We used heavy flash to put a spotlight on her nail art. The harsh lighting highlights the details of her work and keeps the imagery focused on her craft.
Executive Production & Creative Direction Valerie Amoaku
Co-Creative Direction Efuwa Aikins
Photography Shenell Wellington
Accra, Ghana · 2026
Joey B
The sound of his new release Sexy Highlife inspired the art direction for this Joey B shoot. We aimed for a lounge aesthetic that felt tropical and off-duty, framing him as a guy at ease in familiar surroundings, instead of a formal studio setup with heavy staging. The visuals mirror the laid-back tempo of his album.
Executive Production & Press Coordination Valerie Amoaku
Co-Creative Direction Supreme Eleblu, Emily Brownett
Accra, Ghana · 2026
Haeven
Haeven's music belongs to the Alté scene, mixing her Ghanaian and Nigerian roots into a rebellious sound, so we wanted the editorial to reflect that. The styling borrows from the subculture's nonconformist attitude, mixing patterned layering with second-hand jewelry, and we kept the set design minimal so her attitude remains the focal point.
Executive Production & Creative Direction Valerie Amoaku
Styling Supreme Eleblu
Makeup Vanessa Yeboah
Photography Agyeman Duah
An episode of On Their Block, BLACKSTAR Haus' interview series. Visual treatment, videographer brief, and first-assembly edit, covering lavalier sync, dialogue cuts, and the music bed before final mix.
More motion
The Power of Color in Film
An exploration of symbolism and the emotions evoked by color across film, edited as a visual essay.
NYU Knesis Dance Cover
A brief study in cut and direction, working to a brief on cue points and focus. Frame-by-frame animation layered over the dance break.